Krushal Launches Farm Care Plan at 1 Rupee per Litre for Residue-Safe Protein-Rich Traceable Milk
The startup Krushal is launching a farm care plan in India to improve dairy supply chain quality and traceability. By providing tech-enabled advisory services to farmers, the company aims to ensure residue-safe, protein-rich milk production.
Why it matters
This initiative represents a significant modernization of the agricultural 'first mile' in India, potentially improving both farmer profitability and consumer food safety.
Shrirampur, Maharashtra & Bengaluru, Karnataka, India – Business Wire India
Starting with the Baramati area in 2023, Krushal has executed projects across 8 states in India to modernize the first mile of milk. The startup is now launching farm care plans at 1 rupee per litre for residue-safe protein-rich dairy products traceable to every village, farmer and animal.
“ We are proud to partner with Krushal to deliver quality dairy products to our consumers ,” said Vivek Nirmal, Founder and CEO at KisanKonnect. “ KisanKonnect and Krushal are pioneering tech-enabled services for every farm and animal in our dairy supply chain. ”
Having worked with thousands of dairy farmers, Krushal has crafted top-of-the-line protocols, systems and insights to ensure quality and traceability in partnership with progressive consumer brands, dairies and non-profits.
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