Kriti Sanon recalls GIVA ad controversy on the Kareena Kapoor Khan show: “My choli had become like a six-person panel discussion on prime-time news”
Actress Kriti Sanon discussed the backlash over her GIVA jewelry ad campaign on Kareena Kapoor Khan's show, recalling how her Indo-western choli became the subject of intense public and media scrutiny, including prime-time news debates. She reflected on the moral policing and disproportionate attention women in the public eye face regarding their clothing choices.
Why it matters
This article highlights ongoing issues of moral policing, the intense scrutiny of women's attire in public life, and the significant impact of social media and traditional media on celebrity image and brand campaigns in India.
The National Award-winning actress revisited the backlash over her festive campaign and the scrutiny around women’s clothing on What Women Want Season 6.
Add as a preferred source on Google Kriti Sanon has revisited the controversy surrounding her GIVA jewellery advertisement, recalling how the campaign’s fashion choices became the subject of intense television debates. During her appearance on Season 6 of Kareena Kapoor Khan’s What Women Want, the actress reflected on the scrutiny female celebrities often face over their clothing and admitted that she was surprised by the scale of the discussion around her outfit.
The conversation touched upon moral policing and the disproportionate attention often directed towards women in the public eye. Recalling the aftermath of the GIVA campaign, Sanon said, “I couldn’t believe… when my choli had become like a six-person panel discussion on prime-time news.” Kareena immediately acknowledged her sentiment, responding, “I know.”
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