Kraft Heinz to release new Philadelphia cream cheese flavors

Philadelphia cream cheese will release three new flavors on Tuesday as part of Kraft Heinz's broader plan to reinvest in its iconic brands and win back shoppers.

Previously, the 154-year-old brand released about one or two new flavors such as garden vegetable or pineapple every year. Over the next two years, it plans to launch 10 new varieties, with the goal of "creating some excitement" within the cream cheese category, according to Jerome Drolet, Kraft Heinz's president of taste elevation.

Drolet's position is a nod to Kraft Heinz's now-paused split . When the packaged foods giant planned to spin off into two separate companies, one had the temporary name of "Global Taste Elevation," which would house condiments, sauces and Kraft Mac & Cheese. For now, Kraft Heinz is sticking together and trying to stage a comeback by making its legacy brands more relevant.