‘KPop Demon Hunters’ Continues Blind Box Trend With New Phone Huggers
Netflix's animated hit 'KPop Demon Hunters' is expanding its merchandise line with a new series of blind box phone huggers. The collection features characters from the show and follows the success of previous collectibles like Squishmallows and Funko Pops.
Why it matters
This illustrates the growing trend of cross-media merchandising and the commercial success of streaming-exclusive intellectual property.
General ‘KPop Demon Hunters’ Continues Blind Box Trend With New Phone Huggers Billboard Follow Sophie Dunne Fri, July 31, 2026 at 10:36 PM UTC Add us on Google Fri, July 31, 2026 at 10:36 PM UTC All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Netflix's KPop Demon Hunters continues to expand its growing lineup of collectibles with a new blind box featuring phone huggers. The CultureFly release is the latest mystery-box merchandise inspired by the breakout animated musical hit, joining previous collectibles, like instant noodle-themed blind boxes , Funko Pops! and keychain charms . Now, fans have another chance to test their luck with a new series of miniature accessories that display their favorite heroes (and rivals) on phones and other electronic devices.
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