Korean fast food chain Mom's Touch returning to Singapore, banner with K-pop group Le Sserafim seen at Chinatown
South Korean fast food chain Mom's Touch is returning to Singapore after a four-year hiatus. The brand, which features K-pop group Le Sserafim as ambassadors, plans to reopen following its exit in 2022.
Why it matters
The return highlights the ongoing popularity of South Korean cultural exports and the competitive nature of the Singaporean food and beverage market.
Mom's Touch, the popular South Korean fast food chain, will return to Singapore. Its outlets in Singapore were previously operated by No Signboard Holdings' subsidiary Hawker QSR until their closure in 2022.
Straightforward reporting of business expansion news without political or social commentary.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in