Korean carriers roll out preorder perks for pricier iPhone 18 Pro
South Korean mobile carriers are offering various incentives and preorder perks for the new iPhone 18 Pro, which is priced significantly higher than its predecessor. Promotions include trade-in credits, accessory discounts, and subscription bundles.
Why it matters
The aggressive marketing strategies reflect the competitive nature of the premium smartphone market and the high consumer demand for Apple products in South Korea.
From vouchers to accessories, the major telecoms are incentivizing consumers to upgrade to the latest Apple phone, which is 200,000 won ($150) more expensive than the iPhone 17.
Apple’s iPhone 18 Pro devices KT Korea’s three major mobile carriers will begin taking preorders for Apple’s iPhone 18 Pro series at 9 p.m. on Saturday.
The new devices officially roll out on Sept. 18. Those who preordered will be first in line to receive the devices. In Korea, the iPhone 18 Pro starts at 1.99 million won ($1,480) , a price increase of more than 200,000 won over the iPhone 17 Pro.
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