Korean beauty product: Why what works in Seoul does not always work in Tel Aviv

I have a simple professional rule: Every time something becomes a global trend, as a dermatologist, I get a little suspicious.Not because every trend is bad. On the contrary, sometimes trends actually expose us to real innovation. But science almost never works like a trend. Science asks whom it is suitable for, under what circumstances, in which populations, and what the limitations are. A trend, on the other hand, tends to convince us that one solution fits everyone.That is precisely the reason I am looking carefully at the massive wave of enthusiasm around Korean cosmetics.It is important to say right at the start: K-beauty is an impressive success story. South Korea has become an innovation powerhouse in cosmetics thanks to a combination of government investment, academic research, and an industry that continuously develops raw materials, delivery systems, and new formulations.