Škoda’s New EV Will Likely Be Its Most Expensive Yet
Škoda is expanding its electric vehicle lineup with the upcoming Peaq, a large family SUV that will sit at the higher end of its price range. This new model will utilize the Volkswagen Group's MEB platform, offering a seven-seat configuration to complement the brand's more affordable EV offerings.
Why it matters
The move signals a strategic shift for the budget-focused brand as it attempts to capture the premium family SUV market in Europe.
The Peaq, under wraps in February at a Škoda factory. Photograph: Michal Cizak/Getty Images Comment Loader Save Story Save this story Comment Loader Save Story Save this story Despite doomsday predictions about how the trend to electric vehicles would bury the European, and especially the Czech, automotive industry, Škoda, based in Mladá Boleslav, ranks among Europe’s most successful EV manufacturers.
The article provides a straightforward industry report on automotive product strategy without political or ideological framing.
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