Klook signs an expanded two-year partnership with Korea Tourism Organization
Klook and the Korea Tourism Organization have signed a two-year partnership to promote tourism in South Korea, focusing on regional destinations beyond Seoul. The initiative aims to leverage digital platforms to encourage experience-led travel among younger demographics.
Why it matters
This partnership highlights the shift in global travel trends toward localized, experience-based tourism and the economic importance of regional development.
SINGAPORE , July 16, 2026 /PRNewswire/ -- Klook , a leading pan-regional experiences platform in Asia Pacific, has signed a new Memorandum of Understanding (MoU) with the Korea Tourism Organization (KTO) .
The renewed Klook-KTO partnership covers four areas:
"Korea continues to capture the imagination of travelers around the world, driven by its rich culture, vibrant cities, and diverse regional destinations," says Sunghyeuck Park, President and CEO, Korea Tourism Organization. "Through this partnership with Klook, we aim to make it even easier for international travelers to discover more of Korea, while supporting local tourism businesses in adapting to changing traveler needs."
"By combining Korea Tourism Organization's resources and industry network with Klook's digital platform and international traveler insights, we believe new opportunities will be created for Korean tourism," he says.
Regional destinations: the next growth area for Korean Tourism
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