Klook Launches Global Search For The World's Most Underappreciated Travelers: The Travel Planners
Travel platform Klook is launching a global campaign to reward 'travel planners' who organize group trips but rarely receive recognition. Five winners will be selected to receive a fully-planned, all-expenses-paid trip to Switzerland.
Why it matters
It highlights the 'invisible labor' involved in social travel planning and serves as a marketing initiative for the travel industry.
SINGAPORE , Aug. 11, 2026 /PRNewswire/ -- Following research revealing travel planners as the least-thanked people in every group chat, Klook is inviting the world to nominate (or self-nominate) the planner who deserves a trip they do not have to plan.
Every FIT (Free Independent Traveler) group trip has a planner.
The one who builds the spreadsheet. The one fielding " wait, what time do we leave? " texts at midnight. The one who takes the blame when the itinerary does not please everyone, and rarely gets the credit when it does.
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