Klaviyo acquires Elias Torres’ Agency in full-circle reunion for tech founders
Klaviyo has acquired Agency, an AI-powered customer success startup founded by serial entrepreneur Elias Torres. Torres will join Klaviyo as Chief Product Officer to lead the development of AI agents for marketing and support.
Why it matters
This acquisition highlights the ongoing consolidation in the AI startup space as established e-commerce platforms seek to integrate advanced automation tools.
Publicly traded e-commerce marketing automation platform Klaviyo has agreed to acquire Agency, a three-year-old AI-powered customer success startup founded by serial entrepreneur Elias Torres. The terms of the deal were not disclosed.
Founded in 2023, Agency had raised $32 million from investors including Sequoia, Menlo Ventures, and Felicis prior to the acquisition.
As part of the deal, Torres (pictured left) will join Klaviyo as chief product officer (CPO), leading Agency’s 25-person team to accelerate the development and expansion of Klaviyo’s AI agents: Composer, which builds marketing campaigns, and Customer Agent, which handles post-sale support like returns and order tracking
“Elias and the team built a great product with Agency,” Klaviyo co-founder and CEO Andrew Bialecki (pictured right) told TechCrunch. “We’re going to take that and combine it with our agent products and try to bring that to 200,000 businesses—and hopefully to millions more over the next couple of years.”
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