RNZ·3 min read·medium
Kiwi designers face-off with Aliexpress, Shein copies
✦AI Summary
New Zealand fashion designers are struggling to combat fast fashion retailers like Shein and AliExpress, which frequently copy their original designs. The industry is calling for stronger legal protections and monitoring to safeguard small businesses.
Why it matters
This highlights the growing tension between independent creators and global e-commerce platforms regarding intellectual property theft.
Designers behind popular local brands like Ruby keep seeing their creations show up on fast fashion websites. They're at a loss about how to tackle the issue.
businessdesign
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