King Promise creates Chelsea anthem for fans in Africa
Ghanaian musician King Promise has collaborated with Chelsea Football Club to release an official anthem for African supporters. The project includes a documentary and a music video filmed in Accra, highlighting the club's efforts to deepen its connection with the continent.
Why it matters
This partnership illustrates how global sports brands are increasingly localizing their marketing strategies to engage emerging fan bases in Africa.
--> Ghanaian musician King Promise, in collaboration with Chelsea Football Club, has created an official anthem for the team's supporters in Africa. The song is titled Can’t Tame Us (Chelsea Anthem). It was written as part of a club initiative intended to celebrate its connection with fans on the continent.
As MyJoyOnline reports , the track was officially released in September. It will be played at Chelsea matches during the 2026/27 season. King Promise is a longtime supporter of the London club, and the partnership also includes a documentary filmed in Ghana.
The music video for the song was filmed at two locations in Accra: during the Rent Paid exhibition football tournament and at Nungua SDA Park, where King Promise played football as a child.
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