Kim Kardashian is using her bar exam failure to sell energy drinks
Kim Kardashian is leveraging her failure to pass the California bar exam as a marketing hook for her energy drink brand, Update. The campaign features a mock press conference and an art gallery setting where she humorously addresses her legal career setbacks.
Why it matters
It highlights the growing trend of celebrities monetizing personal failures and public controversies as part of their brand identity and marketing strategies.
Kim Kardashian. James Sutton - Formula 1/Formula 1 via Getty Images Kim Kardashian joked about failing the California bar exam in an ad for energy drink brand, Update. The campaign turns her legal setback into a punchline to promote the brand. She's a cofounder of Update. Astronomer and Burger King have also turned setbacks and criticisms into marketing opportunities. Kim Kardashian has found a commercial use for failing the California bar exam: selling energy drinks. Kardashian posted an advertisement for the energy drink brand Update on her X account on Thursday. Kardashian became one of the brand's cofounders earlier in 2026 during its relaunch. Financial terms of the deal were not disclosed. The ad begins with her holding a mock press conference as reporters question her about her workload and appearance. "People are always asking about all of the work I've gotten done," Kardashian says.
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