Kill The Cookie Banner
The 'Kill The Cookie Banner' campaign advocates for browser-level privacy settings to replace annoying and misleading cookie consent banners. The initiative claims that the tracking industry is lobbying against this EU proposal to maintain high consent rates for data collection.
Why it matters
It addresses a major friction point in digital user experience and highlights the ongoing tension between privacy regulation and the digital advertising industry.
Tired of misleading cookie banners? The EU Commission has finally proposed a solution: set your privacy preferences in the browser once, and never see another banner. Unfortunately, the tracking industry is pushing back – and so far, they’ve been successful. We need YOUR help to #KillTheCookieBanner !
You may think that EU privacy law requires cookie banners. But the law is clear: online tracking is prohibited by default.
Therefore, the tracking industry needs you to waive your rights. That’s why they invented cookie banners, which often are deliberately misleading as well as annoying.
This results in up to 90% of people saying “YES” – even though only around 3% actually want to be tracked online. This system is broken by design.
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