Kikkoman India releases long-awaited second instalment of the 'Kikkoman Manga'
Kikkoman India has released the second installment of its manga series, which aims to educate chefs and restaurant owners on using their soy sauce. The story features a new fusion dish called '8x8' that combines Indian spices with Chinese culinary techniques.
Why it matters
This marketing strategy highlights how global food brands are localizing their products to fit regional culinary preferences and cultural aesthetics in India.
-Storyline features a new concept dish for India named '8×8' combining eight spices with eight ingredients-
NEW DELHI , Aug. 10, 2026 /PRNewswire/ -- The second instalment of the Kikkoman Manga, a popular content series showcasing Kikkoman Soy Sauce to restaurant owners and chefs, has been released.
It comes after the series was first introduced in 2025 and made available in six languages: English, Hindi, Marathi, Tamil, Telugu, and Bengali. The manga reached over 30,000 chefs, restaurant owners, and young students and other Indian readers who were charmed by the story depicting a meeting between Pramod, a cook, and Varun, a young owner-chef, as they took on the challenge of reviving a struggling restaurant.
In this second instalment, the two men face a fresh crisis that puts the restaurant's future on the line. Their efforts to overcome the challenge drive the story forward.
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