KFDC to launch ‘Athma’ brand of tea, coffee
The Kerala Forest Development Corporation (KFDC) is launching a new brand of tea and coffee called 'Athma'. These products will be sold under the existing Vanopahar brand, marking the corporation's first expansion into the tea market.
Why it matters
This represents a diversification of state-owned agricultural assets to increase revenue and brand recognition for regional forest-grown products.
The Kerala Forest Development Corporation (KFDC) will sell tea and coffee sourced from its plantations under the brand name ‘Athma’. The new products will hit the market in September, KFDC Mananthavady Divisional Manager Sajeer K.V. said in a press release.
The products will be marketed under KFDC’s existing Vanopahar brand. Forest Minister Shibu Baby John had invited suggestions from the public through social media to name the new brand. The brand name was finalised after consultations with experts.
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