KERING LAUNCHES ITS KERING GENERATION AWARD IN INDIA IN PARTNERSHIP WITH RELIANCE BRANDS LIMITED
Kering and Reliance Brands Limited have partnered to launch the Kering Generation Award in India, focusing on sustainable fashion and circular innovation. The initiative aims to support startups that minimize the environmental impact of the fashion industry.
Why it matters
Highlights the growing corporate focus on sustainability and circular economy models within the global fashion supply chain.
MUMBAI, India , Sept. 8, 2026 /PRNewswire/ -- Kering is proud to announce the launch of its Kering Generation Award in India. It's the first time this initiative is introduced in the region.
At Kering's headquarters in Paris, Marie-Claire Daveu, Chief Sustainability & Institutional Affairs Officer at Kering and Jaspreet Chandok, Group Vice President Reliance Brands Limited have signed a Memorandum of Understanding to collaborate on the launch of the Kering Generation Award in India, promoting sustainability and circular innovation in the fashion industry, aiming to drive meaningful change and elevate sustainable fashion initiatives.
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