Keralam’s Kudumbashree records ₹10.07 crore turnover from Onam vegetable, flower sales
The Kudumbashree women's collective in Kerala achieved a record turnover of ₹10.07 crore through its Onam vegetable and flower sales. The initiative supported thousands of women farmers by providing a platform to sell pesticide-free produce during the festive season.
Why it matters
This highlights the success of community-led agricultural cooperatives in driving local economic growth and sustainable farming practices.
It was a golden Onam for the Kudumbashree’s farm livelihood (agriculture) vertical this year.
The Onam markets organised in all 14 districts by the Kudumbashree to support the Keralam government’s market intervention efforts saw a record turnover of ₹10.07 crore in the six-day period from August 20 to 25.
Products of over 33,000 joint liability groups (JLG) of women farmers were sold at these Onam markets.
‘Onakkani’, the Kudumbashree’s pesticide-free vegetable cultivation initiative to provide local quality vegetables to consumers, saw sales of 1,580.88 tonne of vegetables at the Onam markets, recording a turnover of ₹8.91 crore.
This year, Kudumbashree grew pesticide-free vegetables on nearly 20,500 acres, increasing the area under cultivation from the 8,913 acres last year, as part of Onakkani.
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