Keralam plans to showcase Onam before a global audience, says Tourism Minister
Keralam's Tourism Minister, P.C Vishnunadh, announced plans to globally showcase the Onam festival through enhanced outreach initiatives, aiming to boost tourist arrivals. The government is granting industry status to tourism to foster public-private collaboration and is organizing the annual Onam Tourism Week celebrations on a grander scale.
Why it matters
This initiative aims to promote Kerala's cultural heritage internationally, attract more tourists, and stimulate the local economy, leveraging the state's unique festivals and traditions.
Onam season witnesses a spurt in tourist arrivals to the State, said P.C Vishnunadh, Minister for Tourism and Culture. This season, characterised by the boat races, pookkalam, and sadyas, presents an opportune moment for visitors to immerse themselves in the rich beauty and diversity of Keralam, he added.
The Tourism department is planning to showcase Onam globally through enhanced outreach initiatives. The government’s decision to grant industry status to tourism will boost Public-Private collaboration in this vital sector.
Be it is pookkalam (floral decoration) or the sumptuous Onam sadya (meal), it conveys the sense of participation and sharing. Cultural expressions linked to Onam have moved to community spaces, enhancing public participation and the sense of togetherness. It is with this vision that the government is shaping its policies to give a big thrust to cultural tourism, he said.
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