Keralam CM discusses growth, investment opportunities with social media influencers from BRICS nations
Kerala Chief Minister V.D. Satheesan hosted 35 social media influencers from 19 BRICS nations to promote the state's investment potential and tourism. The discussion focused on Kerala's infrastructure, talent pool, and goals to become a global hub for healthcare and education.
Why it matters
This initiative highlights a strategic shift in regional diplomacy, using digital influencers to attract foreign investment and boost the state's global brand.
Keralam Chief Minister V.D. Satheesan met with 35 prominent content creators and social media influencers from 19 BRICS member and partner nations at his official residence, Cliff House, in Thiruvananthapuram on Monday.
The Chief Minister briefed the group on Keralam’s development achievements and global investment opportunities. He highlighted the State’s unique features, including its 600-km coastline and the biodiversity-rich Western Ghats.
Discussions also covered the State’s expanding port and aviation infrastructure, as well as its pool of talent comprising world-class doctors, engineers, and IT experts.
The Chief Minister stated that the government aims to position Kerala as a global hub for Ayurveda and holistic healthcare.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in