Kerala Tourism to set apart 20% of marketing funds to woo Arab tourists, says Tourism Minister
Kerala Tourism is allocating 20% of its marketing budget to attract tourists from Arab nations, citing their high spending habits. The state aims to boost its economy by promoting monsoon tourism and Ayurveda during the traditional off-season.
Why it matters
Strategic shifts in tourism marketing can significantly impact regional economic growth and diversify the source markets for the hospitality industry.
Kerala Tourism will set apart 20% of its marketing funds to woo tourists from Arab countries, considering that tourists from those countries play a decisive role in the growth of tourism in the State, Tourism Minister P.C. Vishnunadh said here on Thursday (July 23, 2026).
Addressing the media ahead of the Indo-Arab Connect 2026, a tourism summit jointly organised by the Association of Arab Tour Operators (AATO), the Indo-Arab Tourism and Hospitality Alliance, and Tourism India, in collaboration with Kerala Tourism, Union Tourism Ministry, and Cochin International Airport Limited, he said the State government has prioritised marketing strategies built around Ayurveda and monsoon tourism.
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