Kerala Revised Budget: ‘Brand Keralam’ initiative emerges as lone bright spot for handloom sector
The Kerala state budget for 2026-27 has disappointed the handloom sector due to a lack of new financial allocations. However, stakeholders are cautiously optimistic about the 'Brand Keralam' initiative, which aims to improve marketing and quality standards for traditional industries.
Why it matters
It highlights the economic struggles of traditional cottage industries in India and the government's attempt to modernize their market reach through branding.
The revised State Budget for 2026-27, presented by Chief Minister V.D. Satheesan on Friday (June 19), did not evoke much enthusiasm in the handloom sector despite the finance document recognising it among the “traditional industries facing severe challenges”.
The article presents both the government's policy goals and the critical perspective of industry stakeholders without taking a side.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in