Kenyan Startup Xemar Targets Businesses, Govt with Anonymous Digital Feedback Platform

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TUKO.co.ke journalist Japhet Ruto has over eight years of experience in financial, business, and technology reporting, offering insights into Kenyan and global economic trends.

A Nairobi-based software developer has built an anonymous feedback platform he says could help tackle corruption and poor service delivery across Kenya and eventually the wider continent.

Samson Musyoki is the developer behind Xemar. Photo: Samson Musyoki. Source: UGC Samson Musyoki, founder and CEO of Musyoki Concepts, developed Xemar after identifying critical weaknesses in traditional suggestion boxes.

Musyoki described traditional suggestion boxes as insecure, expensive to manage, and unlikely to encourage honest reporting because users fear being identified.

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