Kenya assures tourists of safety as it targets 5.5m arrivals by 2028
Kenya is working to reassure international tourists of their safety following the confirmation of an isolated Ebola case. The government is implementing enhanced health protocols and leveraging a crisis management center to protect its goal of reaching 5.5 million annual tourist arrivals by 2028.
Why it matters
Tourism is a vital economic driver for Kenya, and the government is actively managing public perception to prevent a decline in visitors due to health concerns.
Tourism and Wildlife CS Rebecca Miano, (2nd Left) is ushered into the 2026 Magical Kenya Travel Expo by the Principal Secretary for Tourism, Amb Julius Bitok (L), Wildlife PS Silvia Museiya and Kenya Tourism Board Chairman Francis Gechaba/ HANDOUT
KENYA is assuring international visitors that the country is safe for travel as the government steps up health protocols after the confirmation of its first Ebola case.
But even as the government moved in to allay fears, the US and UK governments issued fresh travel advisories following the confirmation.
The UK government has urged travellers to follow guidance from Kenyan health authorities and check health requirements before travelling.
The US government on the other hand tied the advisory with a vote of confidence in Kenya's capacity to handle any Ebola-related emergencies.
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