BBC·3 min read·medium

'Kemi's family home pledge' and 'Badenoch invokes core Tory values'

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'Kemi's family home pledge' and 'Badenoch invokes core Tory values'
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Conservative leader Kemi Badenoch has pledged to eliminate inheritance tax on family homes to appeal to middle-class voters. The announcement has dominated UK newspaper headlines, with various outlets framing the move as a core shift in Tory strategy.

Why it matters

This policy shift represents a significant attempt by the Conservative Party to regain political momentum and define its platform against the current government.

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Image caption, Most of Thursday's papers lead with Conservative leader Kemi Badenoch's speech at her party's autumn conference. The Daily Mail focuses on what it calls "Kemi's family home pledge", highlighting her promises of "no stamp duty... no mansion tax ... [and] no inheritance tax". Her speech "electrified" the Conservative Party at the conference, the paper says

Image caption, The Metro similarly headlines on "Kemi's no inheritance tax on homes pledge", which the Tory leader says will allow couples to "leave £1m tax-free to loved ones". It's part of a bid to "woo voters", it adds

Image caption, The Independent carries a photo of Badenoch and her husband arm-in-arm at the conference, saying the Tory leader "bets the family home to win back voters". The paper adds that the inheritance tax pledge comes as she "pitches for [the] middle-close vote"

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