Kelce brothers’ $33.5M Stoney Clover Lane deal: What’s changing for New Heights merch?

Game day fashion is getting a fresh touch of personality as Jason and Travis Kelce bring their New Heights fandom to a new collaboration with Stoney Clover Lane. The brothers have teamed up with the lifestyle brand to introduce accessories that combine stadium rules with playful designs inspired by their popular podcast. From clear bags that meet venue requirements to custom patches for everyday essentials, the collection gives fans another way to show their love for the Kelce brothers. With the launch available through the Kelce Clubhouse, the collaboration also adds a fashionable twist to the growing connection between sports, pop culture and fan merchandise.Jason and Travis Kelce bring New Heights style to Stoney Clover LaneThe partnership reflects the brothers' easygoing approach to merchandise, giving fans products they can use beyond game day.