Keep Chasing That Bird: The Oral History of ‘Coyote vs. Acme’ - The Ringer
This oral history explores the production and eventual shelving of the Warner Bros. film 'Coyote vs. Acme.' The project, a live-action/animated hybrid, was completed but ultimately cancelled by the studio despite positive reception.
Why it matters
The cancellation of a completed film highlights shifting strategies in Hollywood regarding streaming versus theatrical releases and tax write-offs.
Life is absolute hell for Wile E. Coyote.
Every day, he wakes up hungry. Every day, he hatches an intricate plan to catch his dinner. And every day, it looks like his ingenuity is going to pay off. But then a 500-pound anvil drops onto his head. Adding insult to injury, his nemesis and potential meal, the Road Runner, always speeds right on by with a dumb smile on his face.
In an instant, everything Wile E. worked so hard for goes down the drain. But he’ll wake up the next morning and do it again. And again. And again. He has to keep chasing that bird. It’s his purpose. Nothing can stop him—not even Acme, the giant corporation that makes the shoddy traps, gadgets, and machines that always fail him when he needs them most.
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