KBC hails KMSA for revolutionising delivery of weather forecasts
The Kenya Broadcasting Corporation is encouraging the Kenya Meteorological Service Authority to adopt 'Action-Based Forecasting' to better serve the public. This approach aims to shift weather reporting from simple descriptions to anticipating human and economic impacts.
Why it matters
Improving the delivery of weather information is critical for disaster preparedness and economic planning in climate-vulnerable regions.
Kenya Broadcasting Corporation is urging the Kenya Meteorological Service Authority to effectively utilize its wide network of radio, television and digital platforms to reach the last mile in the delivery of weather forecasts.
The Controller of Television Programs at KBC Monica Juma said media is about impacting the lives and livelihoods with the information that is passed to the public, hence the intersection between the role of the media in delivering news and action based forecasting.
“I believe media is about impacting the lives of whoever is watching, or listening, because if it not going to impact your life then there is no need of having on air,” said Juma when she represented the KBC Managing Director and Chief Executive Officer Agnes Kalekye at the National Sensitization Workshop on Action-Based Forecasting (ABF) and Institutional Coordination for Early Action in Kenya.
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