Kara Swisher says 'hugely successful' businesses have these 3 things
Media mogul Kara Swisher discusses the essential elements required to build a successful and lasting business. She emphasizes that beyond just having a useful product, entrepreneurs must ensure their offerings are interesting and fresh to cut through market noise.
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Kara Swisher said it's important to be useful to readers. Business Insider Media mogul Kara Swisher spoke to Business Insider about her career and entrepreneurship. Swisher said that all "hugely successful" businesses have three elements. She said it's important to offer a product that's useful and interesting to consumers. Starting a business is a feat in itself — but building one that lasts is even harder. Kara Swisher built her reputation as a reporter covering Silicon Valley and investigating billionaires at The Washington Post and The Wall Street Journal before launching the media brand Recode, and writing "Burn Book," a memoir and chronicle of powerful tech leaders. Venturing out on her own was a natural fit for the media mogul . "I hate being an employee," Swisher told Business Insider's Dan DeFrancesco in a conversation with newsroom staff. "I'm like, 'You're an idiot.'
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