Kankatala group launches ‘Kalaa’, an experiential handloom destination in Vizag
The Kankatala Group has opened 'Kalaa', an experiential retail store in Visakhapatnam dedicated to Indian handloom traditions. The store is designed to immerse customers in the craftsmanship and cultural history of Indian saris.
Why it matters
This initiative reflects a growing trend in retail to combine traditional craftsmanship with experiential marketing to preserve cultural heritage.
The Kankatala Group has launched ‘Kalaa’ by Kankatala, an experiential retail destination near Governor’s Bungalow Road, Daspalla Hills at Siripuram on Wednesday. Designed by experiential designer, Devika Narain, the store is inspired by a traditional Indian home, with spaces that reflect craftsmanship, culture and belonging. ‘Kalaa’ offers visitors an immersive journey into India’s diverse weaving traditions and the stories behind every sari.
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