Kalshi draws backlash after a creator accuses it of ripping off his video — and changing his race
Prediction market platform Kalshi is facing backlash after a content creator accused the company of using an AI-generated ad that copied his video and altered his race. Kalshi has since stated it is reviewing its agency relationship and limiting the use of AI-generated human depictions.
Why it matters
This incident highlights the growing ethical and legal tensions surrounding the use of AI in advertising and the protection of creator intellectual property.
Elliot Choy/X; Tyler Le/BI Kalshi has drawn backlash after a creator accused it of ripping off his video for an ad — and changing his race. Kalshi said it has curtailed its use of AI ads and is reviewing its relationship with its agency. Industry insiders say the desire for hyper-personalized ads and cost savings can lead companies to cross ethical lines. Kalshi is drawing major heat online after creator Elliot Choy accused the company of ripping off one of his videos for an ad — and making his face look like a white man's. Choy posted side-by-side stills that show the clear similarities between the appearance of the ad and his video, which depicted him moving into his New York apartment, with his computer and books in the background.
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