K-Pop, K-Beauty and matcha: Look East edition returns to Hyderabad
The 'Look East' cultural event is returning to Hyderabad, featuring a blend of Korean pop culture, beauty, and culinary experiences. The event aims to provide a platform for local engagement with East Asian trends.
Why it matters
It highlights the increasing cultural influence of South Korean media and lifestyle trends in urban Indian markets.
K-beauty, K-pop, Kendo (martiall arts) and a matcha masterclass make for an ideal family outing this Sunday. And for those who have not fully embraced Korean food, fashion or music, there will be plenty of local flavours to eat, shop and explore too.
Purely descriptive lifestyle and cultural reporting.
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