K-Electric, Mashreq Pakistan launch cashback offer on electricity bill payments

K-Electric and Mashreq Pakistan have launched a partnership offering cashback rewards to customers who pay their electricity bills digitally. The initiative aims to promote cashless transactions and improve financial inclusion in Pakistan.
Why it matters
The partnership illustrates the growing trend of digital transformation in utility payments and the push for a cashless economy in emerging markets.
MG News | July 20, 2026 at 09:35 AM GMT+05:00
July 20, 2026 (MLN): K-Electric (KE) has partnered with Mashreq Pakistan to offer cashback rewards of up to Rs10,000 to the utility's customers who hold a current account with the bank and pay their electricity bills digitally.
The collaboration brings together KE's expanding digital payments ecosystem with Mashreq Pakistan's digital banking platform, aiming to encourage secure, cashless transactions and support financial inclusion in the country, according to a press release by KE.
Under the offer, all KE customers who hold or open a Mashreq Current or Current Profit Account will be eligible for cashback ranging from Rs500 to a maximum of Rs10,000 on bill payments made through the Mashreq app, subject to applicable terms and conditions.
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