Justin Trudeau in Katy Perry's Goofy TikTok Promoting New Song: Watch
Pop star Katy Perry promoted her new single 'Watch It Burn' in a TikTok video featuring her boyfriend, Canadian politician Justin Trudeau. The video shows the couple dancing, with Perry joking that the song brings good luck.
Why it matters
The video highlights the intersection of celebrity culture and political figures in social media marketing.
Most pop stars don’t get politicians endorsing their songs, but Katy Perry isn’t like the others. The hitmaker promoted her new single “Watch It Burn” in a recent TikTok, which featured former Canadian prime minister Justin Trudeau - who just so happens to be Perry’s boyfriend - giving his seal of approval by letting loose to the track.
The clip posted on Thursday (July 9) opens with the musician outdoors in a bus lot, singing the lyrics to her June-released song in close-up. Then, as the beat drops, she starts hopping up and down, moving backward a few feet to reveal a group of people bouncing around as well. After a few seconds, Trudeau joins in, bounding into frame and looking at Perry adoringly before hopping away, his hair flopping up and down.
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