'Just plain insulting': Sellers on Shopee and TikTok call out auto-generated AI ads that mislead customers
Authors and sellers on platforms like Shopee and TikTok are protesting the use of AI-generated advertisements that misrepresent their products. Creators argue that these automated videos often distort the tone and content of their work, leading to consumer confusion and professional insult.
Why it matters
This reflects the increasing friction between creative rights and the unregulated use of generative AI in e-commerce marketing.
In one AI-generated video on Shopee, a book by a Singapore author, which deals with themes such as emotional and verbal abuse, was described as a "fun" story.
Screengrabs from AI-generated videos on Shopee (left) and TikTok (right). Some sellers say these videos misrepresent the actual products. (Images: Xie Shi Min, Koh Wan Yi)
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