Joselyn Dumas Urges Investors to Prioritise Return on Impact, Not Just Investment For Movie Industry
Ghanaian actress Joselyn Dumas has called on investors to prioritize the cultural impact of film projects over immediate financial returns. Speaking at the Creative Economy Summit, she highlighted the need for a better ecosystem to help Ghanaian filmmakers reach global audiences.
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Ghanaian actress and producer Joselyn Dumas has urged investors to look beyond pure financial returns when considering Ghana's film industry, asking them to instead weigh the cultural impact their money could have.
Joselyn Dumas urges investors to prioritise return on impact over return on investment when backing Ghana's film industry at the Creative Economy Summit. Image credit: Joselyn Dumas. Source: Instagram She made the appeal during an appearance at the Creative Economy Summit, held at the Google AI Community Centre.
The event was put together by the U.S. Embassy, working alongside the American Film Showcase and African Creative TV, with additional backing from Google, the Diaspora Affairs Office and the Black Star Experience.
It drew filmmakers, investors, entrepreneurs, tech leaders, policymakers and other cultural figures for a conversation on where Ghana's growing creative sector could head next.
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