John Ternus takes over Apple from Tim Cook
Apple CEO Tim Cook is transitioning to the role of executive chairman, with hardware chief John Ternus set to take over as CEO. The move marks the end of a highly successful 15-year tenure that saw Apple's market value grow significantly through supply chain optimization and a focus on recurring service revenue.
Why it matters
This leadership change represents a pivotal shift for the world's most valuable company as it pivots toward an AI-focused strategy under new management.
When Tim Cook took over as Apple’s CEO, he did not try to fill the big shoes of its legendary founder and product visionary Steve Jobs. Instead, he took Jobs’ advice: “Never ask what I would do, just do the right thing.”
Fifteen years on, having taken the iPhone maker from a $350 billion company to a more than $4.5 trillion behemoth, Cook will pass the baton to Apple hardware chief John Ternus, who will be steering the company in the AI era.
Cook will become executive chairman on September 1, guiding Apple’s dealings with policymakers amid tense relations between its home market, the U.S., and China, where many of its products are made.
The transition caps one of the most consequential CEO tenures ever.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in