John Deere launched an AI chatbot for farmers
John Deere is testing an AI-powered assistant for farmers that provides insights based on proprietary field and machine data. The company has emphasized a ten-point data commitment to address long-standing concerns regarding data privacy and the right to repair.
Why it matters
This development marks a significant step in agricultural digitization while attempting to repair the company's relationship with farmers regarding data ownership.
John Deere is testing a new “JD” AI assistant that it says can help farmers make more money, with answers about best practices and historical trends that are based on their own data. It uses their “field, machine and operational data” to answer questions on topics like equipment settings, fuel usage, or harvest timing.
The press release didn’t mention which AI technology is behind this platform. But after fighting with farmers and the FTC for years over the right to repair, the news of Early Access Program testing for this bot comes with a mention of its ten-point Farmer Data Commitment saying it won’t sell the data, and lets farmers control third-party sharing:
> 1. You control your farm data.
> 2. John Deere does not sell your farm data.
> 3. John Deere uses your farm data only as described in its agreements and policies and will
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