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The Hindu·2 min read·easy

JioHotstar expands to the UK, Canada and Singapore

T
The Hindu Bureau
JioHotstar expands to the UK, Canada and Singapore
AI Summary

Streaming platform JioHotstar has expanded its services to the UK, Canada, and Singapore, offering a vast library of South Asian content. The launch includes interactive features for reality shows like Bigg Boss and localized subscription plans.

Why it matters

This expansion highlights the growing global demand for Indian regional content and the strategic push by streaming services to capture the South Asian diaspora market.

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Streaming platform JioHotstar on Wednesday (September 2) announced its launch in the UK, Canada and Singapore. The platform now offers over 160K+ hours of entertainment content across 12+ languages to its audience.

Further, the platform kicked off its international launch with a new line-up of entertainment content. A slate of originals, including Ali Baba Aur Chaalis Bhoot, Prince of Mollywood, Part Timers, The Court and more, is set to premiere throughout the year. Meanwhile, the popular reality franchise Bigg Boss , which returns across six languages, will now have audiences across Singapore, Canada and the UK participating in the live voting, giving them the power to participate and influence the game.

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