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Business Insider·2 min read·easy

Jimothy the raccoon is proof that being weird, feral, and unknowable is the key to winning the internet

Jimothy the raccoon is proof that being weird, feral, and unknowable is the key to winning the internet
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A raccoon named Jimothy has become an internet sensation due to its unusual appearance, likely caused by short spine syndrome. The viral fame has triggered the typical cycle of memes and unauthorized merchandise sales.

Why it matters

The story illustrates the fleeting nature of internet fame and the rapid commercialization of viral animal content.

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Jimothy the raccoon (not pictured) is the internet's latest celebrity. Bernd Weißbrod/picture alliance via Getty Images Jimothy the weird raccoon has reached peak social media virality. Like all internet-famous animals, there's already Jimothy merch. It's worth thinking about why Jimothy — in all its bizarre glory — became the object of online obsession. If there's one thing you see on the internet today, I hope it's Jimothy. Here's the 101 on Jimothy: A strange raccoon roaming the streets of Seattle reached peak internet virality. Rather than try to describe this creature, a video can do the talking. View this post on Instagram A post shared by Kiana (@c1vrgr1) It's unclear from this short clip why Jimothy looks … well, like that . Veterinarians told local TV stations that the raccoon could have short spine syndrome, a disorder that some dogs also have.

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