Jewellers begin dispatches for ‘Thai Maaman Thanga Mothiram Thittam’

Jewellers Joyalukkas and Kalyan Jewellers have begun dispatching gold rings for the Tamil Nadu government's 'Thai Maaman Thanga Mothiram Thittam' scheme. The initiative provides a one-gram gold ring to newborns in government hospitals, with the state allocating ₹560 crore for the project.
Why it matters
It details the logistics and implementation of a significant state-sponsored social welfare program involving public-private partnerships.
With the Tamilaga Vettri Kazhagam (TVK)-led government preparing to launch the ‘Thai Maaman Thanga Mothiram Thittam’, Joyalukkas Group and Kalyan Jewellers, the two jewellers awarded the tender for the scheme, have begun dispatching consignments from their facilities.
Under the scheme, a one gram gold ring will be provided to newborn babies delivered at government hospitals in the state, whose parents are residents of Tamil Nadu. A sum of ₹560 crore was allocated in the Revised Budget Estimates for this scheme. Work orders were issued to Joyalukkas and Kalyan Jewellers in a 70:30 ratio for the supply of one gram gold rings. “Shipping has commenced. The supply and dispatch process is being carried out in coordination with the State government and in accordance with the distribution and delivery mechanisms prescribed under the scheme,” Joy Alukkas, chairman and managing director of Joyalukkas Group, said.
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