Jessie Buckley urges film industry to nurture new talent: ‘It would be completely selfish if we didn’t’
Actor Jessie Buckley has criticized the film industry's heavy reliance on expensive Oscar marketing campaigns. She argues that resources should instead be directed toward nurturing emerging talent at the grassroots level.
Why it matters
It highlights a growing tension in the entertainment industry between commercial award-season promotion and the long-term sustainability of independent filmmaking.
‘I feel so proud being part of this community’ … Jessie Buckley. Photograph: Scott A Garfitt/Invision/AP ‘I feel so proud being part of this community’ … Jessie Buckley. Photograph: Scott A Garfitt/Invision/AP Film Jessie Buckley suggests film industry gives too much weight to Oscar campaigns The actor, who won the Academy Award for best actress this year, was speaking at the BFI and Chanel film-maker awards
Prefer the Guardian on Google Jessie Buckley has questioned whether the film industry places too much emphasis on Oscar campaigns at the expense of nurturing emerging talent, suggesting there may be greater potential in supporting film-makers at grassroots level.
Speaking at the BFI and Chanel film-maker awards in London, the actor was responding to comments by John Malkovich, who said Oscar campaigns were now the only way to get audiences into cinemas .
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