Jensen Ackles' 15-acre Texas brewery shut taproom in 2024, beers still sold
Actor Jensen Ackles and his family have closed the taproom of their Texas-based Family Business Beer Co. while continuing to sell their beer products. The venture, which began as a passion project, evolved into a significant hospitality business before shifting its operational model.
Why it matters
This reflects the challenges of maintaining hospitality-heavy business models in the craft beverage industry, even for celebrity-backed brands.
For Jensen Ackles, the idea of a family business was already part of his professional mythology. After years of playing Dean Winchester on Supernatural, where family, loyalty and adventure formed the heart of the story, the actor brought a version of that ethos into real life. In Dripping Springs, Texas, Ackles, his wife Danneel and brother-in-law Gino Graul transformed a 15-acre property into Family Business Beer Co., a destination built around craft beer, food, music and community. What began as a backyard experiment eventually became a full-fledged brewery, although its journey has since taken a different direction. Scroll down read the details.From backyard brews to a Texas destinationThe origins of Family Business Beer Co. were surprisingly informal. While living in California, Ackles and the Graul family began experimenting with a small brewing system that had been stored in the actor's backyard.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in