Jenny Joblin of clothing brand Federation on surviving liquidation and starting again
New Zealand fashion brand Federation is celebrating its 25th anniversary after overcoming a major financial crisis and liquidation in 2015. Founder Jenny Joblin discusses the challenges of rebuilding the brand and the importance of evolving in the competitive retail market.
Why it matters
The story serves as a case study in business resilience and the personal accountability required to navigate corporate insolvency.
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Federation founder Jenny Joblin is celebrating 25 years of her Kiwi streetwear clothing brand.
It’s not often a business can thrive after liquidation, let alone last a further 10 years and beyond, but Jenny Joblin’s streetwear fashion brand Federation has done just that.
Twenty-five years after it first hit clothing racks, Federation has done it all, from debuting on the runway at New Zealand Fashion Week to expanding internationally, with Joblin’s collections garnering widespread acclaim.
But after a serious mistake in 2015 led to the business evading Customs duty , the brand was placed into voluntary liquidation, with Joblin taking responsibility and pleading guilty to defrauding Customs of revenue.
The way back for the brand seemed untenable, with debts of over $1 million to creditors.
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