'Jeena Isi Ka Naam Hai' to return on OTT; R Madhavan to host
The iconic celebrity talk show 'Jeena Isi Ka Naam Hai' is returning to the streaming platform Zee5. Actor R. Madhavan will host the new version, aiming to preserve the original's focus on intimate, human-centric storytelling.
Why it matters
The revival of legacy media properties for OTT platforms reflects the ongoing strategy of streaming services to leverage nostalgia to attract subscribers.
In the early 2000s, the late Farooq Shaikh won hearts as the host of a very popular talk show, 'Jeena Isi Ka Naam Hai', a popular celebrity talk show on Zee TV that offered viewers an intimate look into the personal and professional lives of some of Bollywood's biggest stars. Now, actor R. Madhavan is stepping into Shaikh's shoes to host , which will stream on Zee5.R Madhavan to host 'Jeena Isi Ka Naam Hai 2.0' on Zee 5In a report on Hindustan Times, speaking about the hosting duties, Madhavan shared why he believes the show's format continues to resonate with audiences, even in today's social media-driven era.. “Today, we have unprecedented access to the lives of people we admire. We know what they do, where they go, and what they share—but we rarely get to know who they truly are.
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