JBL takes on Sonos with new multi-room Cove speakers
JBL has announced the 'Cove' series, a new line of multi-room connected speakers designed to compete with Sonos and Bose. The series includes three models with features like Dolby Atmos support, AI sound tuning, and multi-room audio management via a mobile app.
Why it matters
The entry of a major audio brand like JBL into the whole-home connected speaker market increases competition and consumer choice in the smart home sector.
JBL is well known for its portable bluetooth and party speakers, but now it’s also stepping into the world of connected whole-home audio. The JBL Cove series of speakers introduced today can work independently, as a stereo pair, or linked together to form a multi-room sound system, placing the range in competition with Sonos and Bose’s new Lifestyle Ultra speakers.
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