Jay-Z picks himself to headline the Super Bowl halftime show in Southern California
Jay-Z has been announced as the headliner for the 2026 Super Bowl halftime show in Inglewood, California. This follows a long-standing partnership between his company, Roc Nation, and the NFL.
Why it matters
The Super Bowl halftime show is one of the most-watched cultural events globally, and this marks a significant shift for Jay-Z from producer to performer.
LOS ANGELES — The man who has helped produce the Super Bowl halftime show is stepping into the spotlight: Jay-Z will headline the show himself.
The NFL, Apple Music and Roc Nation announced Monday night that Jay-Z will be the featured performer for the halftime festivities on Feb. 14 at SoFi Stadium in Inglewood, California.
NFL Commissioner Roger Goodell said he had one request when the league first reached an agreement with Roc Nation: that Jay-Z take the stage himself "whenever the moment felt right to him."
"From 'Reasonable Doubt' to standing on the Super Bowl halftime stage, this has been a journey," Jay-Z said in a statement. "Thirty years of music, work, and culture on the world's biggest stage. This run continues to be a dream come true."
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