Jason Mraz turned old San Diego avocado grove into 17-acre regenerative farm
Musician Jason Mraz has transformed his San Diego property into a 17-acre regenerative farm focused on organic avocados and coffee. The project, which began in 2004, emphasizes sustainable soil health and long-term agricultural practices.
Why it matters
This highlights the growing trend of regenerative agriculture and the shift toward sustainable land management practices among private landowners.
When Jason Mraz bought a San Diego-area avocado grove in 2004, he was looking for a place to slow down and reconnect with nature. Two decades later, that retreat has grown into Mraz Family Farms, a 17-acre operation cultivating organic avocados, California-grown coffee and other specialty crops. The farm’s own account traces the transformation from an old grove of avocado trees, planted in the early 1970s, to a family-run business focused on healthy soil and regenerative agriculture. Its fruit is sold seasonally, both online and through local shops, restaurants and vendors. The evolution has been gradual, shaped by pruning, replanting and experimentation.
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