Jason and Kylie Kelce’s investment reaches 5,000 stores in $2.9 billion move

Jason Kelce is expanding his post-NFL business portfolio, with his latest move taking him into the growing hot sauce market. Through Winnie Capital, the family office supporting the business and philanthropic activities of Jason and Kylie Kelce, a strategic equity investment has been made in Hank Sauce, the Sea Isle City, New Jersey-based brand that has grown from a local favorite into a product sold in thousands of stores. The deal gives Hank Sauce another major name behind its plans for wider national distribution while also adding a growing consumer brand to the Kelces’ business interests.Jason Kelce backs a brand he already knew wellHank Sauce announced the strategic equity investment from Winnie Capital on December 22, 2025. Neither side disclosed the financial terms, meaning the amount invested and the size of the equity stake remain private.Kelce’s connection to Hank Sauce, however, goes beyond the investment.